Rural tourism is a crucial element of the national strategy for rural revitalization,with the sus-tainable growth of the homestay industry being a key focus.This article conducts an in-depth analysis of the strengths and weaknesses of the Dongshan homestay industry based on the growth pole theory.It proposes the development and strengthening of the Dongshan homestay industry while establishing a development axis cen-tered around the homestay industries in Dongshan,Zhangpu,Yunxiao,and Zhao'an,extending to Pinghe and other areas in southern Zhangzhou.The objective is to expand and extend the homestay development in this re-gion.The article suggests integrating policy guidance,fostering close industry cooperation,and leveraging scien-tific and technological information to develop and showcase local customs,thereby enhancing the homestay ex-perience for tourists.The ultimate goal is to achieve exceptional leadership and establish a cohesive axis that connects individual points,forming a distinctive pattern of development for the homestay industry in southern Zhangzhou.