Social Implications of Regulating Reverse Passing Off to Safeguard the Realization of the"Renowned Brand Strategy"
As economic globalization accelerates,market competition intensifies,prompting businesses to focus not only on the quality of their offerings but also on the value of their brands.Branding has become a cor-nerstone of international competition,with long-term brand establishment and maintenance yielding significant commercial profits,particularly for holders of well-known trademarks.However,the pursuit of economic gains has led to various trademark-related infringements,including Reverse Passing Off(RPO),characterized by com-plex causes and subtle manifestations.This article examines the relationship between addressing RPO and achieving the objectives of the"Renowned Brand Strategy".By analyzing the root causes of RPO,it aims to un-derscore the social significance of enhancing the regulatory framework surrounding this issue.Strengthening theoretical research in this domain can contribute to the advancement of legal principles,thereby safeguarding the realization of the"Renowned Brand Strategy"and promoting a fair and competitive market environment.