Design of VR Agricultural Product Marketing System from the Perspective of New Quality Productive Forces
From the perspective of new quality productive forces,there are emerging requirements for the digital marketing of agricultural products.Recognizing the limitations of traditional digital marketing approaches,this study explores the application of VR technology to enhance the digital marketing of agricultural products.Guided by the theory of the new 4C marketing rules,this article analyzes the underlying mechanisms through which VR experiential marketing can impact performance.Based on an analysis of target consumer pro-files,the study proposes the use of VR technology to create a digital environment for immersive experiential marketing of agricultural products.This environment comprises three sub-functional scenes:the VR agricultural product display scene,the origin roaming experience scene,and the online shopping service scene.These three scenarios complement each other,seamlessly integrating the virtual and real worlds while ensuring connectivity and convenience.Designed to be compatible with various VR terminals,this immersive experience engages con-sumers through multi-sensory stimulation,enhancing their sense of participation and emotional connection.Ulti-mately,this approach aims to build consumer trust in agricultural products and increase their purchasing intent.
digital marketingexperiential marketingVR technologyscene
NETL
NSTL
万方数据
