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AHP Based SWOT Analysis for Green Manufacturing Strategy Selection

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  • NETL
  • NSTL
  • Trans Tech Publications Ltd
Selecting an appropriate strategy is very important to the Green Manufacturing implementation. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool for strategic management. Here SWOT analysis in combination with AHP is used to the selection of GM strategy. The strategic factors system of SWOT analysis for GM strategy is constructed by analyzing internal and external environments of the enterprise. Then AHP based SWOT analysis is introduced in detail. A case study demonstrates the application of AHP based SWOT analysis in GM strategy selection and shows its feasibility and validity.

green manufacturing strategySWOT analysisanalytic hierarchy process (AHP)

Congbo Li、Fei Liu、Qifeng Wang、Caizhen Li

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State Key Lab of Mechanical Transmission, Chongqing University, Chongqing, PRC, 400030

State Key Lab of Mechanical Transmission, Chongqing University, Chongqing, PRC, 400030 Business School, Zhejiang Wanli University, Ningbo, PRC, 315100

2010

10.4028/www.scientific.net/KEM.431-432.249

Key engineering materials

Key engineering materials

ISSN：1013-9826
年,卷(期)：2010.431/432
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