首页|R&D investment in new energy vehicles with purchase subsidy based on technology adoption life cycle and customers’ choice behaviour
R&D investment in new energy vehicles with purchase subsidy based on technology adoption life cycle and customers’ choice behaviour
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Improving the efficiency of subsidy policy to better promote R&D investment in new energy vehicles (NEVs) is of great strategic importance for reducing greenhouse gas emissions and achieving sustainable development. Using the technology adoption life cycle theory, this paper proposes a tri-level programming model among a government, a NEVs manufacturer and customers to investigate the NEVs manufacturer's R&D investment strategies, the government's purchase subsidy policies, and customers' purchasing decisions. Through theoretical and numerical analysis, it is found that when the manufacturer is to maximize the sales, it commits R&D investment which maximizes sales of NEVs, or its entire R&D investment capital. When the manufacturer is to maximize its profit, it commits R&D investment which maximizes its profit, or makes the sales constraint satisfied. Purchase subsidy can raise the sales of NEVs, but cannot increase manufacturer's R&D investment, or even have a crowding-out effect on its R&D investment. These findings will help government improve the efficiency of purchase subsidy to better support the development of the NEVs industry.
consumer behaviourenvironmental factorsgovernment policiespurchasingsustainable developmentinvestmentair pollutionautomobile industryresearch and development management
Xiao Feng、Bo Huang、Yuyu Li
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School of Economics and Business Administration, Chongqing University, No. 174, Shazheng Rd, Shapingba Dist, Chong Qing City, People's Republic of China
College of Computer and Information Science, Chongqing Normal University, No. 12, Tianchen Rd, Shapingba Dist, Chong Qing City, People's Republic of China