首页|The Rise of New Technologies in Marketing: A Framework and Outlook

The Rise of New Technologies in Marketing: A Framework and Outlook

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Hoffman, Donna L.、Moreau, C. Page、Stremersch, Stefan、Wedel, Michel

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George Washington Univ, Sch Business, Mkt, Washington, DC 20052 USA|Ctr Connected Consumer, Washington, DC 20052 USA

Univ Wisconsin, Wisconsin Sch Business, Mkt, Madison, WI USA

Erasmus Univ, Econ, Rotterdam, Netherlands|Erasmus Univ, Mkt, Rotterdam, Netherlands|IESE Business Sch, Mkt, Barcelona, Spain

Univ Maryland, Consumer Sci, College Pk, MD 20742 USA|Univ Maryland, Robert H Smith Sch Business, College Pk, MD 20742 USA|Erasmus Univ, Econometr Inst, Mkt & Econometr, Rotterdam, Netherlands

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2022

Journal of marketing

Journal of marketing

SSCI
ISSN:0022-2429
年,卷(期):2022.86(1)
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