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Media and the Subjective Class Identity of the Middle Class: Theoretical Exposition and Empirical Text

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Based on existing theoretical resources from social class and stratum research, media and cultural studies, and mass society theory, this study uses data from an online questionnaire implemented in China during 2020 to verify the impact of media on the subjective class identity (SCI) of the middle class. After controlling for demographic variables, media use and coverage had a significant impact on the SCI of the middle class. The media is the result of the objective social structure; moreover, it can influence SCI and reshape class. This study helps to enrich the understanding of SCI and its formation mechanism and contributes to wider media effects research.

Middle ClassSubjective Class IdentityMedia UseMedia CoverageEmpirical Text

Abigail Qian Zhou

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Hokkaido University, Japan

2022

The Journal of Communication and Media Studies

The Journal of Communication and Media Studies

ISSN:2470-9247
年,卷(期):2022.7(1)