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Paradigms for Progress: An Anomaly-First Framework for Paradigm Development

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原文链接
  • NETL
  • NSTL
  • Sage

Vanitha Swaminathan、Cait Lamberton、Shrihari Sridhar、Detelina Marinova

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2023

10.1177/00222429231201959

Journal of marketing

Journal of marketing

SSCI
ISSN：0022-2429
年,卷(期)：2023.87(6)
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