首页|The influence of strategic flexibility on SME performance: is business model innovation the missing link?
The influence of strategic flexibility on SME performance: is business model innovation the missing link?
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NETL
NSTL
Emerald Group Publishing
Purpose - The purpose of this paper is to investigate the influence of strategic flexibility on small and medium enterprises (SMEs) performance, and how such effects are mediated by business model innovation (BMI). Design/methodology/approach - Data was collected in the form of surveys from 200 SMEs located in Saudi Arabia. The collected data were analyzed with structural equation modeling using Amos 23. Findings - The results highlighted that strategic flexibility has a direct and significant influence on SME performance. Moreover, BMI partially mediates the relationship between strategic flexibility and SME performance. Research limitations/implications - The findings of this study suggest that managers should be made aware that strategic flexibility can be an important driver for BMI which in turn would enhance SME performance. This study argues that the perks of strategic flexibility are irrespective of firm size. Furthermore, BMI can help improve the performance of SMEs by unlocking new opportunities for value creation and value capture Originality/value - To the best of the author's knowledge, this study is one of the first to test the relationship between strategic flexibility and SME performance through BMI.
Strategic flexibilityBusiness model innovationSME performance
Makhmoor Bashir
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Department of Business Administration, College of Business and Economics, Qassim University, Buraydah, Saudi Arabia
NETL
NSTL
Emerald Group Publishing
