Abstract
Data detailed on Artificial Intelligence have been presented. According to news reporting originating from Swansea, United Kingdom, by NewsRx correspondents, research stated, "PurposeThe technology acceptance model (TAM) is a widely used framework explaining why users accept new technologies. Still, its relevance is questioned because of evolving consumer behavior, demographics and technology." The critical evaluation encompasses its historical trajectory, evolutionary growth, identified limitations and, more specifically, its relevance in the context of hospitality and tourism research. FindingsTAM's limitations within the hospitality and tourism context revolve around its individualcentric perspective, limited scope, static nature, cultural applicability and reliance on self-reported measures. Research limitations/implicationsTo optimize TAM's efficacy, the authors propose several strategic recommendations. These include embedding TAM within the specific context of the industry, delving into TAM-driven artificial intelligence adoption, integrating industry-specific factors, acknowledging cultural nuances and using comprehensive research methods, such as mixed methods approach."
NETL
NSTL
Emerald Group Publishing