首页|Findings in Artificial Intelligence Reported from Canadian University of Dubai (The Role of Smart Technologies in French Hospitals’ Branding Strategies)
Findings in Artificial Intelligence Reported from Canadian University of Dubai (The Role of Smart Technologies in French Hospitals’ Branding Strategies)
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Investigators discuss new findings in artificial intelligence. According to news reporting from Dubai, United Arab Emirates, by NewsRx journalists, research stated, “Hospitals resort to different initiatives to build their brands, including media relations, events, and marketing campaigns. However, they face several challenges related to legal frameworks, patients’ new demands, and hospitals’ digital transformation.” Our news editors obtained a quote from the research from Canadian University of Dubai: “This paper analyzes how the best hospitals in France manage smart technologies to enhance their relationships with stakeholders and reinforce their brands. We resorted to the World’s Best Hospitals 2023 to identify the 150 best hospitals in this country. Then, we defined 34 branding indicators to evaluate how each hospital managed smart technologies for branding purposes. We adapted these criteria to different platforms and targets: homepage (patients), online newsroom (media companies), About Us section (suppliers, shareholders, and public authorities), and artificial intelligence department (employees). When analyzing these criteria, we resorted to a binary system and only considered hospitals’ official websites. Our results proved that 98% of hospitals had a website, but not all respected the criteria related to the homepage (4.54 of 11), online newsroom (2.52 of 11), or About Us section (1.56 of 6). The best hospitals in France, according to the number of criteria respected, were Institut Curie-Oncology (20), Institut Gustave Roussy-Oncology (19), and Hopital Paris Saint-Joseph (19).”
Canadian University of DubaiDubaiUnited Arab EmiratesAsiaArtificial IntelligenceEmerging TechnologiesHospitalsMachine LearningTechnology
NETL
NSTL
Mdpi
