Abstract
Researchers detail new data in Artificial Intelligence. According to news reporting originating from Wuhu, People's Republic of China, by NewsRx correspondents, research stated, "Artificial intelligence (AI) is revolutionizing consumer-provider interactions by changing the nature of online purchases. This study uses the social support theory to investigate consumer purchase intentions by combining AI technology, consumer social media engagement, and consumer experience." Funders for this research include National Natural Science Foundation of China (NSFC), Program of Philosophy and Social Science Foundation of Anhui Province, China, Program of Social Science Innovation Development of Anhui Province, China, National Social Science Foundation, The 2022 Anhui Province University Discipline (Major) Top Talent Academic Support Project, China Postdoctoral Science Foundation. Our news editors obtained a quote from the research from Anhui Polytechnic University, "Online surveys are conducted with 467 Chinese social media users who had experience with online purchasing and AI technology. Partial Least Squares Structural Equation Modelling (PLS-SEM) is used to examine the data and proposed hypothesis. This study finds that AI positively affects consumer experience and consumer engagement on social media. Similarly, a positive relationship exists between social media engagement and consumer experience, leading to a more satisfied consumer and amplified purchase intentions. Additionally, affective attachment moderates the relationship between consumer satisfaction and purchase intention. The results reveal that AI can be used on social media to improve consumer experience and increase customer satisfaction levels and purchase intention. We also provide tips for developing flawless service business models."
NETL
NSTL
Elsevier