首页|Study Data from University Rovira i Virgili Update Knowledge of Robotics (Not with the bot! The relevance of trust to explain the acceptance of chatbots by insurance customers)
Study Data from University Rovira i Virgili Update Knowledge of Robotics (Not with the bot! The relevance of trust to explain the acceptance of chatbots by insurance customers)
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Springer Nature
New study results on robotics have been published. According to news reporting originating from the University Rovira i Virgili by NewsRx correspondents, research stated, “Industry 4.0 profoundly impacts the insurance sector, as evidenced by the significant growth of insurtech. One of these technologies is chatbots, which enable policyholders to seamlessly manage their active insurance policies.” The news editors obtained a quote from the research from University Rovira i Virgili: “This paper analyses policyholders' attitude toward conversational bots in this context. To achieve this objective, we employed a structured survey involving policyholders. The survey aimed to determine the average degree of acceptance of chatbots for contacting the insurer to take action such as claim reporting. We also assessed the role of variables of the technology acceptance model, perceived usefulness, and perceived ease of use, as well as trust, in explaining attitude and behavioral intention. We have observed a low acceptance of insureds to implement insurance procedures with the assistance of a chatbot. The theoretical model proposed to explain chatbot acceptance provides good adjustment and prediction capability. Even though the three assessed factors are relevant for explaining attitude toward interactions with conversational robots and behavioral intention to use them, the variable trust exhibited the greatest impact. The findings of this paper have fair potential theoretical and practical implications.”
University Rovira i VirgiliEmerging TechnologiesMachine LearningNano-robotRobotics