首页|Findings from University of Exeter Broaden Understanding of Artificial Intelligence [Why Do Retail Customers Adopt Artificial Intelligence (Ai) Based Autonomous Decision-making Systems?]
Findings from University of Exeter Broaden Understanding of Artificial Intelligence [Why Do Retail Customers Adopt Artificial Intelligence (Ai) Based Autonomous Decision-making Systems?]
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NETL
NSTL
IEEE
Investigators discuss new findings in Artificial Intelligence. According to news reporting from Devon, United Kingdom, by NewsRx journalists, research stated, “Advancements in Artificial Intelligence (AI) have led to the development of autonomous decision-making processes, allowing customers to delegate decisions and tasks. Such technologies have the potential to alter the retailing landscape.” The news correspondents obtained a quote from the research from the University of Exeter, “Grounded in the unified theory of acceptance and use of technology and Hofstede’s cultural theory, this article investigates customers’ adoption of AI-based autonomous decision-making processes by analyzing 454 customer responses using covariance-based structural equation modeling. The results reveal that effort expectancy, performance expectancy, facilitating conditions, and social influence are positively associated with customers’ adoption of autonomous decision-making processes. Collectivism strengthened the positive association of social influence with customer attitude, whereas uncertainty avoidance dampened the associations of performance expectancy, effort expectancy, and social influence with attitude.”
DevonUnited KingdomEuropeArtificial IntelligenceEmerging TechnologiesMachine LearningUniversity of Exeter
NETL
NSTL
IEEE
