Abstract
From the background information supplied by the inventors, news correspondents o btained the following quote: “Businesses are increasingly concerned with their o nline reputations. For example, both positive and negative reviews and comments posted to a review or social website can have real-world impacts on those busine sses. As more review websites are created, and as more users post more content t o those sites, it is becoming increasingly difficult for businesses to monitor s uch sites. This leads to various challenges for businesses in managing their onl ine reputation. For example, it can be difficult for businesses to determine whe re they need to, and how they can, improve their online reputations. As another example, given the possibility that any piece of posted content could become vir al, damage to online reputations can happen suddenly, catching businesses unawar e and unprepared.”
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