Abstract
“The disclosure relates to an electronic device that recommends an item (or cont ent) by using artificial intelligence. “A recommendation system may collect user information representing a user’s indi vidual profile and a user’s response to an item, and may introduce an item that the user has not encountered yet to the user based on the collected user informa tion. The recommendation system may input, as input values, user information and information about items to an artificial intelligence model with machine learni ng, and based on a result value (e.g., a score indicating the user’s preference for each of the items) output from the artificial intelligence model, the system may arrange the items in descending order and preferentially provide an item wi th a higher ranking through a display of a user device.
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