首页|Studies from University of Surrey Add New Findings in the Area of Artificial Int elligence (Coupling Artificial Intelligence Capability and Strategic Agility for Enhanced Product and Service Creativity)
Studies from University of Surrey Add New Findings in the Area of Artificial Int elligence (Coupling Artificial Intelligence Capability and Strategic Agility for Enhanced Product and Service Creativity)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News-Investigators publish new report on Ar tificial Intelligence. According to news originating from Guildford, United King dom, by NewsRx correspondents, research stated, "Creativity is key for organizat ions' ability to remain relevant in today's disruptive world. In this paper, we identify new ways in which organizations can use artificial intelligence (AI) mo re effectively for creativity." Our news journalists obtained a quote from the research from the University of S urrey, "Drawing on the resource-based view as a background mechanism, we develop ed and empirically tested a new integrative model. We collected the research dat a via a large survey of managers distributed to 600 organizations in China. Our findings show that coupling AI capability with strategic agility can directly su pport creativity. It also mediates the effects of ambidexterity, customer orient ation and competitor orientation on organizations' creativity and performance wh en developing new products and services. In addition, our findings show that cou pling AI capability and strategic agility can significantly improve firms' new p roduct creativity and new service development performance when there is a high l evel of government institutional support." According to the news editors, the research concluded: "Our findings provide the oretical and practical implications for academics and practitioners interested i n managing AI for organizational creativity." This research has been peer-reviewed.
GuildfordUnited KingdomEuropeArtif icial IntelligenceEmerging TechnologiesMachine LearningUniversity of Surre y
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