首页|New Findings in Robotics Described from Xiamen University (Robots or Humans: Who Is More Effective In Promoting Hospitality Services?)
New Findings in Robotics Described from Xiamen University (Robots or Humans: Who Is More Effective In Promoting Hospitality Services?)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning DailyNews Daily News - New research on Robotics is the subjec t of a report. According to news reportingout of Fujian, People’s Republic of C hina, by NewsRx editors, research stated, “Although consumers’evaluation and ad option of robotic services have been widely investigated, the effectiveness of r oboticsales promotion in the hospitality industry remains unclear. Utilizing th e benefit congruency framework,this study proposes that robotic (human) promoti on is more suitable for utilitarian (hedonic) benefits.”Funders for this research include National Natural Science Foundation of China ( NSFC), Fujian ProvincialFederation of Social Sciences, Fundamental Research Fun ds for the Central Universities.Our news journalists obtained a quote from the research from Xiamen University, “Based on an experimentwith and field data provided by a Chinese restaurant cha in, this study demonstrates that robotsperform better than humans in monetary p romotion (e.g., price discounts) that offers utilitarian benefitsbut not in non monetary promotion (e.g., extra dish) associated with hedonic benefits. Moreover , ananthropomorphic language style can reduce the performance difference betwee n robots and humans innonmonetary promotion.”
FujianPeople’s Republic of ChinaAsiaEmerging TechnologiesMachine LearningNano-robotRoboticsRobotsXiamen University
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