Abstract
News editors obtained the following quote from the background information suppli ed by the inventors: “User experience (UX) design encompasses tools and applicat ions for optimizing how users interact with a system, which may be comprised of physical and/or digital interfaces. Example tools used by UX researchers include surveys, which may be administered online to users of a product or service. Sur vey results may include qualitative and quantitative data that provide insights into various facets of user experiences with the product or service. Such insigh ts may help isolate areas of the product or service that are underperforming and what design changes are most likely to improve the user experience.