Abstract
News editors obtained the following quote from the background information suppli ed by the inventors: “The following relates to content customization based on an estimation of a treatment effect. Treatment effect determination is a fundament al aspect of causal inference. To determine an effect that a treatment (i.e., a stimulus) may have on a given population, a subset of the population may be assi gned to a treatment group and a subset of the population may be assigned to a co ntrol group. The treatment may be provided to the treatment group, and a differe nt treatment, a placebo, or no treatment may be provided to the control group. A difference in reaction between the treatment group and the control group (i.e., a treatment effect estimator) may be observed. A treatment effect for the gener al population is estimated based on the treatment effect estimator.
NETL
NSTL