首页|Researcher at Rennes School of Business Zeroes in on Androids (Just Name it: The Act of Naming Humanoid Service Robots Decreases Perceived Eeriness and Increase s Repurchase Intent)
Researcher at Rennes School of Business Zeroes in on Androids (Just Name it: The Act of Naming Humanoid Service Robots Decreases Perceived Eeriness and Increase s Repurchase Intent)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News-Current study results on androids have been published. According to news reporting out of Rennes, France, by NewsRx ed itors, research stated, "Though Humanoid Service Robots are the "holy grail"of robotics, the discomfort, specifically the feelings of eeriness, they elicit in consumers still raises concerns as to their successful implementation in service settings."Our news editors obtained a quote from the research from Rennes School of Busine ss: "From a firm's point of view, the main question revolves around how to integ rate humanoid service robots without hurting consumers' repurchase intent as a r esult of their perceived eeriness. The results of four experiments (including a study involving real interactions), using four distinct humanoid service robots and four different service settings, collectively examine a novel marketing solu tion which consists of consumers assigning a name to a humanoid service robot. W e show that humanoid service robots with customer-assigned names versus no name or store-assigned names increase consumers' repurchase intent."
Rennes School of BusinessRennesFranc eEuropeEmerging TechnologiesMachine LearningNano-robotRobotRobotics
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