首页|Patent Issued for Determining user affinities for content generation application s (USPTO 12008033)
Patent Issued for Determining user affinities for content generation application s (USPTO 12008033)
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From the background information supplied by the inventors, news correspondents o btained the following quote: “Users are often attracted to specific visual and l inguistic characteristics of digital content-such as advertisements, videos, pro duct reviews, and other digital media. However, because it can be difficult to d etermine what characteristics will engage users, systems for delivering the on-l ine ad campaign content are often uninformed as to what will resonate with the u sers and cause them to engage with the digital content. For example, when a new on-line ad campaign begins or the on-line ad campaign content changes, systems f or delivering the on-line ad campaign content often have very little information to use to predict the efficacy of the new or changed on-line ad campaign for a specific segment of customers or users.
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