首页|Studies from Technical University Munich (TU Munich) Yield New Information about Artificial Intelligence (Do You Create Your Content Yourself? Using Generative Artificial Intelligence for Social Media Content Creation Diminishes Perceived B rand ...)
Studies from Technical University Munich (TU Munich) Yield New Information about Artificial Intelligence (Do You Create Your Content Yourself? Using Generative Artificial Intelligence for Social Media Content Creation Diminishes Perceived B rand ...)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News – Researchers detail new data in Artific ial Intelligence. According to news reporting out of Heilbronn, Germany, by News Rx editors, research stated, “Recent studies have demonstrated the potential of generative artificial intelligence (GenAI) in enhancing marketing content. Howev er, its impact on consumer behavior has remained empirically untested.” Our news journalists obtained a quote from the research from Technical Universit y Munich (TU Munich), “In response to social media platforms mandating the discl osure of GenAI content, we investigate how followers perceive brands that use Ge nAI for content creation. Drawing from literature on algorithm aversion and bran d authenticity, the results of three experimental studies indicate that brands’ GenAI adoption induces negative attitudinal and behavioral follower reactions. T hese effects are mediated by followers’ perceptions of brand authenticity and ca n be triggered by GenAI disclosure. Negative reactions are attenuated if GenAI i s used to assist humans in content creation rather than to replace them through automation.”
HeilbronnGermanyEuropeArtificial I ntelligenceEmerging TechnologiesMachine LearningTechnical University Munic h (TU Munich)
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