摘要
由机器人与机器学习每日新闻的新闻记者兼新闻编辑-研究人员详细介绍了人工智能的新数据。根据News Rx编辑在德国海尔布朗的新闻报道，研究表明，“最近的研究表明，生成性人工智能(GenAI)在增强营销内容方面具有潜力。然而，它对消费者行为的影响仍未经实证检验。”我们的新闻记者从慕尼黑技术大学（TU Munich）的研究中获得了一句话：“为了回应社交媒体平台要求披露基因内容，我们调查追随者如何看待使用基因奈进行内容创作的品牌。我们借鉴了关于算法厌恶和Bran D真实性的文献，三项实验研究的结果表明，品牌的基因采纳会导致负面的态度和行为追随者反应，这些效应是由追随者对品牌真实性的感知介导的，不能由基因披露引发的。如果基因被用来帮助人类创造内容，而不是通过自动化来取代它们，负面反应就会减弱。
Abstract
By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News – Researchers detail new data in Artific ial Intelligence. According to news reporting out of Heilbronn, Germany, by News Rx editors, research stated, “Recent studies have demonstrated the potential of generative artificial intelligence (GenAI) in enhancing marketing content. Howev er, its impact on consumer behavior has remained empirically untested.” Our news journalists obtained a quote from the research from Technical Universit y Munich (TU Munich), “In response to social media platforms mandating the discl osure of GenAI content, we investigate how followers perceive brands that use Ge nAI for content creation. Drawing from literature on algorithm aversion and bran d authenticity, the results of three experimental studies indicate that brands’ GenAI adoption induces negative attitudinal and behavioral follower reactions. T hese effects are mediated by followers’ perceptions of brand authenticity and ca n be triggered by GenAI disclosure. Negative reactions are attenuated if GenAI i s used to assist humans in content creation rather than to replace them through automation.”
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