首页|Recent Findings from Amity University Provides New Insights into Artificial Inte lligence (Artificial Intelligence Features and Expectation Confirmation Theory I n Digital Banking Apps: Gen Y and Z Perspective)
Recent Findings from Amity University Provides New Insights into Artificial Inte lligence (Artificial Intelligence Features and Expectation Confirmation Theory I n Digital Banking Apps: Gen Y and Z Perspective)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning DailyNews Daily News – Data detailed on Artificial Intelligen ce have been presented. According to newsreporting originating in Noida, India, by NewsRx journalists, research stated, “PurposeThis study aimedto explore the impact of Artificial Intelligence (AI) characteristics, namely Perceived Animac y (PAN), perceived intelligence (PIN), and perceived anthropomorphism (PAI), on user satisfaction (ESA) and continuousintentions (CIN) by integrating Expectati on Confirmation Theory (ECT),the study collected495 data from Gen Y (204) and Z (291 ) respondents who were users of digital banking apps throughstructured question naires that were analysed using PLS-SEM. The latter helped investigate the drivi ngforces of AI characteristics and user behavioural intentions as well as revea l generation-specific featuresof digital banking engagement.FindingsThe study r evealed that PAN and PIN have significant positiveeffects on the anthropomorphi c perceptions of digital banking apps, which in turn increases perceivedusefuln ess, satisfaction, and continuous intentions.”
NoidaIndiaAsiaArtificial Intellige nceEmerging TechnologiesMachine LearningAmity University
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