首页|Researcher at Al Ain University Releases New Data on Machine Learning (Evaluatin g the influence of digital strategy on the interplay between quality certificati on and sales performance using data science and machine learning algorithms)
Researcher at Al Ain University Releases New Data on Machine Learning (Evaluatin g the influence of digital strategy on the interplay between quality certificati on and sales performance using data science and machine learning algorithms)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News-Research findings on artificial intelligence are discussed in a new report. According to news reporting out of Al Ain University by NewsRx editors, research stated, "In the context of international trade with information asymmetries, business certifications can serve as signals of product quality and reliability for customers and stakeholders." Our news reporters obtained a quote from the research from Al Ain University: "R ecognizing this, the current study unbraces ‘signalling theory' to explore the i mpact of digital transformation strategy (DTS) on firm's international quality c ertification status and sales performance in the global economy. To this end, tr eating quality certification endogenously, the study relies on bivariate copula regression modeling of 121429 firms' responses data extracted from the World Ban k's Enterprise Surveys. Consistent with the hypothesized theoretical predictions , the findings revealed that DTS, in the form of website ownership, has a signif icantly positive impact on sales performance due to increasing firm's reach, vis ibility, engagement, conversion, and retention of customers across different cha nnels and touchpoints. As theoretically conjectured, quality certification is al so found to positively impact sales performance by enhancing the firm's reputati on, trustworthiness, and attractiveness in the global marketplace. Most importan tly, the study found empirical evidence that DTS significantly moderates the rel ationship between quality certification and sales performance, such that quality certification has a stronger effect on sales performance for firms with a well- defined DTS (web=1) than those without (web=0); leading therefore to the conclus ion that DTS can amplify the signal of quality certification by making it more v isible, transparent, and consistent across different digital channels and touchp oints."
Al Ain UniversityAlgorithmsCyborgsEmerging TechnologiesMachine Learning
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