Abstract
Reporters obtained the following quote from the background information supplied by the inventors: “Users are often attracted to specific visual and linguistic c haracteristics of digital content-such as advertisements, videos, product review s, and other digital media. However, because it can be difficult to determine wh at characteristics will engage users, systems for delivering the on-line ad camp aign content are often uninformed as to what will resonate with the users and ca use them to engage with the digital content. For example, when a new on-line ad campaign begins or the on-line ad campaign content changes, systems for deliveri ng the on-line ad campaign content often have very little information to use to predict the efficacy of the new or changed on-line ad campaign for a specific se gment of customers or users.
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