Abstract
News editors obtained the following quote from the background information suppli ed by the inventors: “Promo (promotional) products (aka, swag or freebies) are l ow-cost consumer goods that are customized (i.e., branded with a logo or slogan) and given away or sold at a loss to promote an organization, corporate identity , or event. The consumer goods utilized as promo products are often mass produce d in a generic (unlabeled) form and sold in bulk to wholesalers (or directly to end-user distributors) who then customize the promo products (i.e., supplemental ly process each promo product to include a printed or adhered label) to include an end-distributor’s brand, logo and/or slogan. For example, hand sanitizer bott les (i.e., plastic bottles containing hand sanitizer gel) are currently a very p opular type of promo product that serve as effective message-bearers for restaur ants and health clinics. In this case the hand sanitizer bottles are typically p roduced in an unlabeled form and sold in bulk to wholesalers who specialize in c ustomizing the bottles for distribution by their various client restaurants/clin ics to patrons and other end-user consumers. As a result, end-user consumers oft en encounter two essentially identical hand sanitizer bottles bearing two different brand/logo labels.
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