Abstract
By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News – New research on artificial intelligenc e is the subject of a new report. According to news originating from Lisbon, Por tugal, by NewsRx correspondents, research stated, “Customer profiling in e-comme rce is a powerful tool that enables organizations to create personalized offers through direct marketing.” Financial supporters for this research include Fct-fundacao Para A Ciencia E A T ecnologia. The news reporters obtained a quote from the research from University of Lisbon: “One crucial objective of customer profiling is to predict whether a website vi sitor will make a purchase, thereby generating revenue. Machine learning models are the most accurate means to achieve this objective. However, the opaque natur e of these models may deter companies from adopting them. Instead, they may pref er simpler models that allow for a clear understanding of the customer attribute s that contribute to a purchase. In this study, we show that companies need not compromise on prediction accuracy to understand their online customers. By lever aging website data from a multinational communications service provider, we esta blish that the most pertinent customer attributes can be readily extracted from a black box model.”
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NSTL