首页|Studies from University of Illinois Urbana-Champaign Add New Findings in the Are a of Artificial Intelligence (Is AI chatbot recommendation convincing customer? An analytical response based on the elaboration likelihood model)
Studies from University of Illinois Urbana-Champaign Add New Findings in the Are a of Artificial Intelligence (Is AI chatbot recommendation convincing customer? An analytical response based on the elaboration likelihood model)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News – Investigators discuss new findings in artificial intelligence. According to news originating from the University of Il linois Urbana-Champaign by NewsRx correspondents, research stated, “The integrat ion of artificial intelligence (AI) technology in e-commerce has currently stimu lated scholarly attention, however studies on AI and e-commerce generally relati vely few.” Our news reporters obtained a quote from the research from University of Illinoi s Urbana-Champaign: “The current study aims to evaluate how artificial intellige nce (AI) chatbots persuade users to consider chatbot recommendations in a web-ba sed buying situation. Employing the theory of elaboration likelihood, the curren t study presents an analytical framework for identifying factors and internal me chanisms of consumers’ readiness to adopt AI chatbot recommendations. The author s evaluated the model employing questionnaire responses from 411 Chinese AI chat bot consumers. The findings of present study indicated that chatbot recommendati on reliability and accuracy is positively related to AI technology trust and hav e negative effect on perceived self-threat. In addition, AI technology trust is positively related to intention to adopt chatbot decision whereas perceived self -threat negatively related to intention to adopt chatbot decision.”
University of Illinois Urbana-ChampaignArtificial IntelligenceEmerging TechnologiesMachine LearningTechnology
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