首页|Studies from University Putra Malaysia Reveal New Findings on Artificial Intelli gence (Opportunities or Challenges? The Interplay between Artificial Intelligenc e and Corporate Social Responsibility Communication)
Studies from University Putra Malaysia Reveal New Findings on Artificial Intelli gence (Opportunities or Challenges? The Interplay between Artificial Intelligenc e and Corporate Social Responsibility Communication)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News – Research findings on artificial intell igence are discussed in a new report. According to news reporting from Serdang, Malaysia, by NewsRx journalists, research stated, “The rapid development of Arti ficial Intelligence (AI) offers both opportunities and challenges for its applic ation in Corporate Social Responsibility (CSR) communication.” Our news correspondents obtained a quote from the research from University Putra Malaysia: “While AI can enhance CSR initiatives, its impact on consumer relatio ns and brand perception remains inconsistent. This study aims to explore the aca demic landscape of AI’s role in CSR communication, focusing on publication trend s, key authors, research topics, and future directions. Methods/Approach: A bibl iometric analysis was conducted on 1,094 articles related to AI and CSR communic ation, retrieved from the Web of Science database from 2000 to February 2024. Us ing CiteSpace software, the study mapped research trends by analysing discipline s, countries, institutions, authors, references, and keywords. The United States and China lead in publication output, with key research themes including social media impact, management strategies, and consumer trust. Emerging trends point to the importance of privacy, service quality, and perceived value in AI-driven CSR initiatives.”
University Putra MalaysiaSerdangMala ysiaAsiaArtificial IntelligenceEmerging TechnologiesMachine Learning
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