Abstract
The following quote was obtained by the news editors from the background informa tion supplied by the inventors: “Modern devices, including mobile devices such a s smartphones and tablets, and computers, including laptops, desktops, and serve rs, are capable of running a variety of applications that can communicate with r emote systems via a network, such as the Internet. The content presented by thes e applications to users can vary based upon data exchanged over the Internet. In some scenarios, data received from the device may be about one or more aspects of the user, to allow delivered content to be targeted to the user.