首页|Research from Bharathidasan University in the Area of Artificial Intelligence De scribed (Understanding users' behavioral intention to use artificial intelligenc e for personal financial management: an innovation diffusion theory approach)
Research from Bharathidasan University in the Area of Artificial Intelligence De scribed (Understanding users' behavioral intention to use artificial intelligenc e for personal financial management: an innovation diffusion theory approach)
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2024 OCT 03 (NewsRx)-By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News-New study results on artificial intell igence have been published. According to news originating from Bharathidasan Uni versity by NewsRx correspondents, research stated, "The purpose of this study is to investigate the factors that influence users' behavioral intentions to adopt Artificial Intelligence for personal financial management using an Innovation D iffusion Theory (IDT) framework." Our news reporters obtained a quote from the research from Bharathidasan Univers ity: "An analysis of empirical data collected from 246 users is conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings reveal th at users' intentions to embrace AI in financial management are influenced by a v ariety of factors, including relative advantage, compatibility, and observabilit y."
Bharathidasan UniversityArtificial Int elligenceEmerging TechnologiesInvestment and FinanceMachine Learning
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