首页|Studies from Bentley University Yield New Information about Robotics (The Impact of Consumer Socioeconomic Status On Their Preferences for Human Versus Robot Se rvice Agents In Luxury Shopping Contexts)
Studies from Bentley University Yield New Information about Robotics (The Impact of Consumer Socioeconomic Status On Their Preferences for Human Versus Robot Se rvice Agents In Luxury Shopping Contexts)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News-Investigators discuss new findings in Robotics. According to news reporting out of Waltham, Massachusetts, by NewsRx e ditors, research stated, "Service industries are increasingly utilizing service robots to substitute or collaborate with human service providers. Extant literat ure mainly focuses on studying the usability of service robots and found that co nsumers with high socioeconomic status (SES) have an advantage in adopting new t echnology, given their high educational level and abundant resources." Our news journalists obtained a quote from the research from Bentley University, "However, little research has paid attention to the psychological preference of low SES consumers when facing the choice of service robots and human service ag ents. This research investigates how consumers' SES influences their concerns an d expectations when facing interpersonal interactions in services and, in turn, affects their preferences for service agents (robot vs. human). Across four stud ies, we found that low SES consumers are more concerned of being evaluated by hu man service agents in luxury shopping contexts, leading to the preference for in teracting with service robots. In contrast, high SES consumers display a higher expectation of receiving preferential treatment from human service agents, but i t does not increase high SES consumers' preference for human service agents over service robots. Furthermore, we found that varying the service environment (i.e ., a store located in a neighborhood matches with low SES consumers' status) att enuated low SES consumers' preference for service robots."
WalthamMassachusettsUnited StatesN orth and Central AmericaEmerging TechnologiesMachine LearningNano-robotR obotRoboticsBentley University
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