首页|Study Results from University of Bucharest Provide New Insights into Artificial Intelligence (Using generative Artificial Intelligence tools in Public Relations : Ethical concerns and the impact on the profession in the Romanian context)
Study Results from University of Bucharest Provide New Insights into Artificial Intelligence (Using generative Artificial Intelligence tools in Public Relations : Ethical concerns and the impact on the profession in the Romanian context)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning Daily News Daily News-Fresh data on artificial intelligence are presented in a new report. According to news reporting out of the University of Bucharest by NewsRx editors, research stated, "The controversy surrounding C hatGPT has reopened the debate about the impact of new technologies in many fiel ds of activities, including communication and PR. This study mapped Romanian PR practitioners' use of generative AI and their perception of it, placing a specia l focus on the ethical concerns involved and the implications for the profession itself." Our news correspondents obtained a quote from the research from University of Bu charest: "We took a quantitative-qualitative approach by using both a survey and semi-structured interviews. Our goal was to determine the impact of generative artificial intelligence (AI) in the Romanian PR industry and to understand the r easons and challenges behind integrating generative AI in PR practice. The surve y findings revealed a substantial adoption (73.5%) of AI within the Romanian PR community, with an overwhelming 91.6% of them using C hatGPT. The satisfaction level was remarkably high, with 92% expre ssing satisfaction with generative AI application efficacy. Benefits included ti mesaving, work simplification, and the reduction of repetitive tasks. Surprising ly, not only did 67.3% of respondents not perceive AI as an immedi ate threat to PR jobs, but 80.5% believed AI represents an opportu nity for the industry. Indeed, almost all our interviewees admitted relief and s atisfaction when using generative AI tools to complete their tasks."
University of BucharestArtificial Inte lligenceEmerging TechnologiesMachine Learning
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