首页|Findings on Robotics Reported by Investigators at Soochow University (The Effect of Robot Anthropomorphism On Customers' Attention Activation and Satisfaction)
Findings on Robotics Reported by Investigators at Soochow University (The Effect of Robot Anthropomorphism On Customers' Attention Activation and Satisfaction)
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By a News Reporter-Staff News Editor at Robotics & Machine Learning DailyNews Daily News-A new study on Robotics is now availab le. According to news reporting out ofSuzhou, People's Republic of China, by Ne wsRx editors, research stated, "Prior research has predominantlyfocused on how interacting with anthropomorphic robots might affect customers' psychological pr ocessesand behaviors, wherein this stream of research has presented some incons istent findings regarding itseffectiveness in the service context. This researc h aims at taking a novel angle by illuminating on thearousal-based reaction amo ng customers, and their subsequent satisfaction."Financial support for this research came from National Natural Science Foundatio n of China (NSFC).Our news journalists obtained a quote from the research from Soochow University, "Grounded inselective attention theory, this research develops a model in whic h robot anthropomorphism activatescustomers' attention, which in turn cultivate s heightened customer satisfaction. Findings across an eyetrackingexperiment ( Study 1), a field survey study (Study 2), and a scenario-based experiment (Study 3) converge to provide support to the hypotheses. The results of our mixed-meth od approach shed new lighton how robot anthropomorphism might impact customer s atisfaction. Importantly, this study contributesto the research of service robo t in the consumer psychology literature by disentangling an attention(arousal)- based mechanism through which robot anthropomorphism might induce positive custo meroutcomes. Meanwhile, it simultaneously offers timely and crucial managerial implications for practitionersto better understand the underlying arousal-based influences of digitalizing the service delivery amongcustomers."
SuzhouPeople's Republic of ChinaAsiaEmerging Technologies,Machine LearningRobotRoboticsSoochow University
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