The following quote was obtained by the news editors from the background informa tion supplied bythe inventors: ““Field of the Art“The disclosure relates to the field of computer-based communication systems, an d more particularlyto the field of ecommerce and security.“Discussion of the State of the Art“A common problem in the industry of customer engagement and retention is the ch allenge of reengagingusers who have shown initial interest in a product, servi ce, or app but have not been activefor a while. This phenomenon is often referr ed to as “user churn” or “user attrition.” It’s a concern forbusinesses because acquiring new customers can be more costly than retaining existing ones. Theref ore,finding effective ways to re-engage inactive users and bring them back into the fold is crucial for maintaininga healthy customer base.
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