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AI in business research

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Artificial intelligence (AI) has emerged as a pivotal force in modern business transformation, garnering widespread attention from both practitioners and academics. With a notable exponential increase in AI-related studies, we provide a research framework aiming to synthesize the existing literature on AI in the business field. We conduct a comprehensive review of AI research spanning from 2010 to 2023 in 25 leading business journals according to this review framework. Specifically, we review the literature from three research perspectives: (i) AI applications, (ⅱ) human perceptions of AI, and (ⅲ) AI behavior. We also identify five principal research questions and offer suggestions for future research directions.

algorithmic biasartificial intelligencehuman-AI interactionhuman perception

Zhi Cao、Meng Li、Paul A Pavlou

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Business School,Sichuan University,Chengdu,China

C.T.Bauer College of Business,University of Houston,Houston,Texas,USA

Miami Herbert Business School,University of Miami,Coral Gables,Florida,USA

2024

Decision sciences: The journal for the American Institute for Decision Sciences
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