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Using fuzzy SWARA for evaluating the influence factors of knowledge management in tourism industry
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NETL
NSTL
This study aims to identify and prioritise the influence factors of knowledge management (KM) in the tourism industry. In this study, after identifying the influence factors of KM in the tourism industry, they were prioritised using the fuzzy step-wise weight assessment ratio analysis (fuzzy SWARA) method. Data collection was carried out in travel agencies, located in the city of Rasht (Iran) using the SWARA questionnaire from October 2022 to February 2023. The influence factors of KM in the tourism industry include eight main criteria. The findings show that the criterion of knowledge acquisition has taken the first place among the influence factors, and the criterion of knowledge evaluation has obtained the last rank. The findings of the research can introduce managers to the most significant influence criteria of KM in the tourism industry and help to create innovation and increase competitive advantages. Also, by identifying these factors, managers can provide appropriate policies for the best possible implementation of KM in this industry.
NETL
NSTL
