首页|Model simulators as an analytical basis for strategic decision-making by pharmaceutical companies
Model simulators as an analytical basis for strategic decision-making by pharmaceutical companies
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NETL
NSTL
Inderscience Enterprises Ltd
The article is focused on the applied aspects of using simulation models in the decision-making process by pharmaceutical industry. The key points are in managing pharmaceutical enterprises in the uncertainty and in estimating risks in military conditions. The research was conducted using the statistics of pharmaceutical companies in Ukraine. The proposed simulation models and experiments are aimed at managing a productive process and developing a financial strategy by determining and studying the most significant factors influencing the decision-making management process. The presented simulation model was developed in the AnyLogic software on a computer simulations hybrid paradigm based on the system dynamics method and agent approach.
pharmaceutical companydecision-making processsimulation modelsimulation experimentfinancial and investment strategyproduct portfolio
Zoia Sokolovska、Oksana Klepikova
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Department of Economic Cybernetics and Information Technology, Odessa Polytechnic National University
NETL
NSTL
Inderscience Enterprises Ltd
