Abstract
This patent application has not been assigned to a company or institution.The following quote was obtained by the news editors from the background informa tion supplied bythe inventors: “Product manufacturers, product distributors, pr oduct retailers, and service providers havealways had an interest in understand ing how their products and services (and often their competitors’products and s ervices) are perceived in the market. Traditionally, this might have involved lo oking forproduct and service reviews in magazines and industry journals, commis sioning market research, andconducting focus groups. The motivation for doing t his typically involves determining the good pointsand the bad points relating t o the product or service, understanding why these are so, and understandingthe demographics of the product or service reviewers. All of this information can th en feed back intoproduct and service development and promotion.
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