Abstract
Reporters obtained the following quote from the background information supplied by the inventors:“A customer journey refers to a series of interactions a custo mer has with a company across variouschannels over time. Business or marketers can design customer journeys to create targeted, personalizedadvertising campai gns for customers based on specific interactions with the customer, thereby impr ovingcustomer engagement and conversion rates. In order to design a journey, th e business/marketer mustmanually design the journey, test the journey on actual customers for period of a few weeks or months,manually evaluate how the journe y performs on the deployed customers, manually refine the journey, anditerate t his manual process until the business/marketer is satisfied with the results of the journey. Theslow, manual iteration process for implementing customer journe ys greatly reduces the time-to-value fora journey offering.”
NETL
NSTL