Reporters obtained the following quote from the background information supplied by the inventors: “Acampaign management platform manages and serves digital con tent to user computing devices of usersforming part of an audience of computing devices targeted for receiving the digital content. Different eventsthroughout the year, such as local, national, and/or international events, present unique opportunities forcontent providers to reach the audience of computing devices t argeted for receiving the digital content.A new campaign can be created for any number of events. However, the creation of a new campaign andassociated digita l content can be a time-consuming and resource-intensive process. Additionally, creatingseasonal campaigns typically requires specialized knowledge and skills for the campaign to be effective.
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