Abstract
The following quote was obtained by the news editors from the background informa tion supplied bythe inventors: “Merchants typically generate a digital componen t campaign to obtain or retain consumers.To obtain new consumers, merchants typ ically generate a digital component campaign that will increasebids and/or conv ersion values for a specific subset of consumers. This results in the merchant h avingto generate multiple digital component campaigns when the merchant wants t o focus on specific subsetsof consumers. This is time consuming for the merchan t and computationally inefficient as the merchantmay end up bidding against the mselves at the time of auction.”
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