News editors obtained the following quote from the background information suppli ed by the inventors:“A campaign management platform manages and serves digital content to user computing devices of usersforming part of an audience of comput ing devices targeted for receiving the digital content. Different eventsthrough out the year, such as local, national, and/or international events, present uniq ue opportunities forcontent providers to reach the audience of computing device s targeted for receiving the digital content.A new campaign can be created for any number of events. However, the creation of a new campaign andassociated dig ital content can be a time-consuming and resource-intensive process. Additionall y, creatingseasonal campaigns typically requires specialized knowledge and skil ls for the campaign to be effective.
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