Abstract
This patent application has not been assigned to a company or institution.The following quote was obtained by the news editors from the background informa tion supplied bythe inventors: “User data may provide useful insights into user behaviour, such as determinations of acause-and-effect relationship between ex ternal events and user response. Additionally, users that exhibitsimilar behavi ours may be grouped together and this aggregation of user data may provide addit ionalinsights.”