Abstract
This patent application is assigned to Reinbow LLC (Washington, District of Colu mbia, United States).The following quote was obtained by the news editors from the background informa tion supplied bythe inventors: “Users are exponentially consuming digital conte nt such as streaming media, websites,mobile apps, and/or social media platforms . In conjunction with this consumption, content providers areincreasingly attem pting to pair other content (e.g., advertisements) with this digital content. In someinstances, this other content may comprise pre-roll, mid-roll, and/or post -roll content within videos thatusers are consuming. In other instances, this c ontent may comprise native content that is matched to theformat and/or style of text of a platform. In yet a newer iteration, content providers may partner wit hcontent creators (e.g., “influencers”) to promote products or services to thei r audience through sponsoredposts or videos.
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