Raleigh Finlayson, the newly minted Genesis Minerals chief executive, broke from deeply engrained industry prac tices to address a Resources Rising Stars audience in Perth in April. As he had promised, Finlayson out lined a five year game plan to have Genesis leapfrog its rivals to fill the void between those gold miners with a value of up to A$2 billion and the largest on the exchange with values starting at A$7 billion.