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Defining Influence across Online Social Media Platforms

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The ubiquitous nature of social media has seen it become a conduit for the propagation of misinformation to a global audience. The unfettered nature of social media has served to dele-gitimize the online environment. This has been compounded through the use of social media by malicious actors for the conduct of influence operations at scale. Therefore, there is a need for a greater understanding of social media platforms within the context of Information Warfare. This paper has two main purposes: first to provide an overview of the current state of social media as a platform for coordinated disinformation campaigns; and also to introduce a new taxonomy, Social Media Platforms for Information Warfare (SMP-IW), outlines social network attributes and components for the identification of influence vectors within existing, emerging, and bespoke social media platforms. This taxonomy is a novel approach to the classification of social media platforms for the conduct of information warfare, and can serve as a baseline for future research operations in this area.

MisinformationMisinformation propagationMisinformation diffusionSocial media

TW Maher、B Turnbull、T Lynar

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School of Engineering and Information Technology University of New South Wales

2022

Journal of Information Warfare

Journal of Information Warfare

ISSN:1445-3312
年,卷(期):2022.21(2)