首页|How to Attract Millennials? Indonesian Sharia Banking Opportunities

How to Attract Millennials? Indonesian Sharia Banking Opportunities

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Age is often one of the factors determining the target market of a business. By knowing the potential customer's age, we determine what kind of marketing strategy should be proposed. Along with the times, many business people are eyeing millennials because of their consumptive lifestyle. It is not surprising that millenials have now dominated consumer databases. The facts have not skipped the attention of the sharia banking sector in Indonesia. This study aims to construct the opportunity for Bank Syariah Indonesia to grasp millennials as a market share. This study uses field research with qualitative methods, carried out by descriptive analysis. The data sourced from interviews and questionnaires. Islamic banks' opportunities to attract millennials include familiarity with Islamic banking products and contracts, momentum of Hijrah, digitizing Islamic banking, and unique segmentation. These opportunities can be taken into consideration in expanding the Islamic banking market in Indonesia.

Islamic bankingDigitalMillenialMarketingBusinessIslamic law

MUAMMAR BAKRY、RAHMAN AMBO MASSE、LUKMAN ARAKE、MUHAMMAD MAJDY AMIRUDDIN、ABDUL SYATAR

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Syariah and Islamic Law Universitas Islam Negeri

Islamic Economics and Business IAIN

Syariah and Islamic Law IAIN

2021

WSEAS Transactions on Business and Economics

WSEAS Transactions on Business and Economics

ISSN:1109-9526
年,卷(期):2021.18