首页|Non-stigmatising alternatives to anti-obesity public health messages: Consequences for health behaviour and well-being
Non-stigmatising alternatives to anti-obesity public health messages: Consequences for health behaviour and well-being
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NSTL
Sage
This project investigated how alternative non-stigmatising public health messages influence people's health behaviours and well-being, relative to traditional stigmatising weight-loss messages. We conducted three experimental studies (total N = 1281) that compared traditional weight-loss messages to weight-neutral messages (Study 1), weight-inclusive messages (Study 2) and size acceptance messages (Study 3). Results revealed that public health messages have differential effects on health behaviours and well-being, depending on the audience's BMI or perceived weight. However, campaigns that challenge weight stigma and promote body positivity have positive effects on some psychological indicators of health and well-being for people of all body sizes.
public health messageshealth behavioureating behaviourobesityweight stigmaWEIGHT STIGMAOBESITYATTITUDESOUTCOMESIMPACT
NSTL
Sage
